21 Dec 2018 Cruise Travel Trends
Cruise Lines International Association (CLIA), the world’s largest cruise industry trade association, has released the2018 State of the Cruise Industry Outlook. The report offers an in-depth look at the cruise industry’s overall global economic impact as well as the trends impacting cruise travel in 2018.
Current data shows cruise travel is steadily on the rise with a projected 27.2 million passengers expected to set sail in 2018. In 2017, an estimated 25.8 million passengers cruised compared to a confirmed 24.7 million passengers in 2016, an increase of 20.5 percent over five years from 2011-2016. To meet ongoing demand, more ships are scheduled to set sail in 2018. CLIA Cruise Lines are scheduled to debut 27 new ocean, river and specialty ships this coming year.
“It is without question that the cruise industry continues on a growth trajectory, gaining in consumer interest and creating a positive impact on the global economy,” said Cindy D’Aoust, president and CEO, CLIA. “The 2018 State of the Cruise Industry Outlook is a way for us to keep a finger on the pulse of the global cruise industry and its impact on the global economy and identify new travel trends that will influence cruise travel in the future.”
CLIA is also reporting on the global economic impact of the cruise industry in 2016. Cruise industry expenditures generated $126 billion in total output worldwide, supporting more than one million full-time equivalent employees who earned $41 billion in income, an increase from previous years.
Managing Director of CLIA Australasia, Joel Katz, said “With the world’s highest market penetration for cruising, Australasia’s cruise industry is a key contributor to the strong global growth. Cruising generates significant economic activity and value through the employment of thousands of people as well as economic benefits that flow to businesses and regional communities far beyond our ships and ports.”
As part of the 2018 State of the Cruise Industry Outlook, CLIA has forecasted the top nine cruise travel trends for the coming year.
- All Budgets Will Cruise – The soon to be released, 2018 Cruise Travel Report found that almost all income brackets are cruising. In fact, a third (33%) of the cruisers surveyed who have taken a cruise within the past three years, have a household income less than $80K. While the data shows cruising does skew a bit more to the affluent consumer than other types of holidays, the report indicates almost all levels of income enjoy cruise vacations.
- Transformational Cruise Travel – The next evolution of experiential travel sees travellers taking a step further and seeking “transformational” experiences. From cultural immersion and voluntourism to extreme adventures, those returning from a cruise will have shift in perspective and a sense of accomplishment. Some upcoming cruise itineraries include the opportunity to indulge in local cuisine, guided tours through small villages and even visits inside private homes. Thrill-seekers can fill bucket lists with chances to swim with sharks in South Africa, ride a Harley Davidson in Alaska or mingle among penguins in the Arctic.
- Sustainability at Sea – In the coming year there will be an even greater focus on sustainable tourism. Travellers can look forward participating in sustainable practices both onboard and off from recycling and waste management to popular “voluntourism” initiatives that focus on creating a positive environmental and social impact at destinations around the globe.
- Millennials Take to the River—River and small ship cruising continue to gain traction among travellers, specifically the Millennial set. With ever-expanding itineraries and destination experiences that reach far beyond walking and coach tours and endless options for the perfect “Instagram moment,” the younger generation is embracing river cruising.
- Skip-Gen Cruising – Multigenerational cruising is projected to increase in popularity, as forecasted by CLIA’sTravel Agent Cruise Industry Outlook in April 2017. But there’s a twist: “skip-generation” trips, with grandparents and grandchildren travelling together without their parents, are predicted to be highly popular in 2018 and beyond.
- Travellers Warm to Chilly Destinations –The coming year is projected to see an increase in popularity of colder climate destinations including the Baltics, Canada, Alaska, and Antarctica. With an array of unique excursion options, from penguin watching to ice fishing, these winter wonder destinations are drawing in both new and repeat cruise travellers.
- Healthy Doses – Travellers are seeking health and wellness trips more than ever before and the cruise industry is responding with services and experiences for the mind and body. Today’s cruise travellers can participate in onboard health wellness seminars led by popular health experts, custom fitness programs, stress management, and spa services. There are even entire cruise itineraries dedicated to weight management and healthy living including Weight Watchers cruises and menus for a variety of dietary needs from diabetic-friendly to plant-based.
- Smart Travel Technology— The coming year there will be a rise in traveller-friendly onboard technologies. Several cruise lines are introducing wearable technology for cruise guests that provide a personalized and seamless experience while onboard. Ranging from keychains to bracelets to necklaces and more, wearable technology on cruises interacts with sensors on the ship in order to do everything from turning the lights on as a cruiser approaches their cabin to acting as a security agent.
- Tapping Travel Agents – Travel agents continue to see a steady demand from consumers in planning and executing holidays. Some of the largest factors behind continued popularity of travel agents? Ease of planning, valued expertise, and affordability.
For the full 2018 State of the Cruise Industry Outlook findings, visit https://www.cruising.org/about-the-industry/research.