Men’s Health Week 2017 – Emotional Drinking

Whether men consciously acknowledge it within themselves or not, society puts a lot of expectations and pressure on our men. Be manly, be brave, and don’t show any signs of weakness or vulnerability. Bring home the bacon, feed the family, work hard and don’t complain.

While a lot of men do this seamlessly from the outside, very few will put their hand up to say, “Hey, sometimes, this is tough!!” And even fewer will then be able to express or share their feelings of frustration, stress, feeling trapped, bored and just “meh” about their day to day lives. When we don’t have an outlet for these feelings, we find a strategy to dismiss or cope with them instead. Enter Beer O’Clock!