13 Feb Empire Nutrition launches in Gladstone!
The new bright, yellow paint job and signage is a sure-fire way to find the rebranded local supplement and nutrition supplier. Replacing Mass Nutrition, Empire Nutrition is completely independent and local which means they’re able to supply and stock local products without adhering to strict sourcing requirements.
Empire Nutrition owner Geoff Sorohan said, “We wanted to keep our brand and stock local so we can support more local businesses with apparel, shakers, and supplements. Even our new signage was completed through a local company. Being independent means we can also stock a larger range and cater to more of our customers.”
Another aim with the rebrand is to switch to mainly Australian products and move away from the ones that don’t contain adequate information on ingredients or are made with excess fillers. This was one of Geoff’s primary concerns, as imported products have different standards of quality and available information on their products. Empire Nutrition currently stocks Australian brands including Reset Nutrition, Cyborg Sport, ATP and Switch Nutrition and are looking forward to increasing their range with more local brands.
Geoff and Jess designed their new brand together and are very proud of being able to have an independent store with their own personal touch. Be sure to pop down and visit them for all your nutrition needs!