The magical world of unboxing videos and why your kid is obsessed with them!

When you want 5 minutes of peace and quiet or you’re trying to distract your little one from the excitement of a grocery store, the trusty Smart Phone with its infinite apps is the quickest way to grab their attention. The app they seem to gravitate towards most often (and keeps them entertained for the longest!) is YouTube – the alluring red TV shaped icon just excites their little brains. The magical world of YouTube contains kids movies, cartoon episodes and plenty of cat videos to peak your child’s interest, but it’s the unboxing videos that we often hear the audio of whilst walking through the shopping aisles that really shows off the appeal of YouTube to little ones.

By far the most clicked on videos in the under 8’s demographic has to be unboxing videos – yes, this is where all your phone data is disappearing too! So what is an unboxing video? It’s really as simple as it sounds. YouTube content creators order a product that is new on the market, and literally take the product out of its packaging, showing viewers what the experience would be like to ‘unbox’ such a product if they chose to buy one. You might think that sounds like the most boring video to watch on earth, but trust me – it’s a lucrative gold mine for YouTube creators!