Pink It Up: Another Successful Year Of The Boyne Tannum Hookup

Pink It Up: Another Successful Year Of The Boyne Tannum Hookup

Over 30,000 estimated attendees enjoyed a weekend of sunshine at Australia’s biggest family fishing competition.

The 2022 event saw over 3,400 registrations, with 70 percent of these belonging to the 4680 postcode. The competition, which originally began 27 years ago as a way of keeping locals in the area over the long weekend, has now become one of the Gladstone Region’s biggest tourism drawcards.

“The HookUp started out as a couple hundred people in Bray Park, with the prizes being handed out the back of a semi-trailer and a white board used as the competition leader-board,” said the HookUp’s event organising team.

This year was the HookUp’s 27-year celebration, with a prize pool of $375, 000. Part of the HookUp’s vision is to be ‘Nationally Known and Internationally Recognised’, which is being achieved by having the biggest prize pool and number of entrants for a fishing competition in Australia.

“This year, we also had the Gladstone Port’s Corporation Youth Engagement Program, promoting sustainable fishing. They had learn to fish lessons, a colouring-in competition and youth tent activities in collaboration with our community group partner EBITS.

“Some of the biggest highlights this year were the number of participants in light of Covid-19 being around the community, being able to collaborate with our community partners and sponsors, the amount of people our videos have reached (with one getting more than 250,000 views) and for many participants and spectators having the ability to get out and enjoy the long weekend and all the fishing action with their families!”

This year’s competition also featured the second year of the Satellite Weigh-In station in Gladstone located at the VMR Boat Ramp in Gladstone Marina. This helped to ease the fish weigh-in line-up at Bray Park. Other highlights included the live music program, and as always, the fireworks which have become a fan-favourite.

In the coming years of the HookUp, locals are being encouraged to ‘pink it up’ by painting their letterbox pink, wearing a pink shirt, or putting up pink solar lights in their homes or business to show pride in Australia’s biggest fishing competition.

All photos courtesy of Boyne Tannum HookUp Facebook page.