World Tourism Day

World Tourism Day

The 2020 edition of World Tourism Day, with the theme of ‘Tourism and Rural Development’, will celebrate the unique role that tourism plays in providing opportunities outside of big cities and preserving cultural and natural heritage all around the world.

Development through tourism can also keep rural communities alive. It is estimated that by 2050, 68% of the world population will live in urban areas, while 80% of those currently living in ‘extreme poverty’ live outside of towns and cities.

There has never been a better – or more important – time to get out and explore Australia. From long lunches at a cellar door to nights spent under infinite outback stars, there are endless experiences to be found right on your doorstep.

International travel may be off the cards for a while, but we are fortunate enough to live in the most beautiful country in the world. It has been a challenging year for many Australian businesses. So, it is imperative that you use that precious annual leave to pack up an eski and explore our wonderful backyard. Start dreaming now and, as restrictions ease, load up the four wheel drive and start with a short drive to rediscover a nearby hidden gem and then go as far as 4×4 will take you.