Roses are red but florists are blue

By Luke Smart

Roses are red but florists are blue

After Mother’s Day increased the demand for flowers and COVID-19 restricting imports, Australian farms are struggling to maintain a consistent supply to the nation’s florists.

Mother’s Day and Valentine’s Day are the two biggest days of the year for florists, and with a lack of supply, many florists are facing a tough few weeks ahead. Sarah Mills from Little Bloom Room says:

“It’s a little tough at the moment to receive an abundance of flowers, there are still a few flowers around but we aren’t getting a say in what, how many, or what colours we can get.”

There is a fair amount of uncertainty as to when the supply will return to normal, but florists are confident after a few weeks they will have access to a larger variety from their suppliers. Winter is just around the corner, however, and this is also predicted to slow down flower production.

Although the demand for flowers usually decreases the week after Mother’s Day, Sarah is still finding it difficult to keep up.

“With COVID-19 a lot of people still can’t travel or visit their friends and family, so they’re sending far more gifts and flowers, and keeping us quite busy.”

At the beginning of the pandemic, Sarah and her staff were concerned that there would be a drop in sales.

“We thought with people losing their jobs, people might not have the money to spend on flowers, however, there was a complete turnaround, it was like a mini Mother’s Day every day of the week!”

The Little Bloom Room stocks a large range of gifts such as candles, stunning pots, and delicious chocolates, Sarah is confident that the sales from these gifts will get her through this tough time.