As litter and pollution continue to threaten Australia’s natural beauty, Keep Australia Beautiful Week is back from 4–10 August, urging Australians to protect the environment, starting with just ten minutes of their time.
This year’s campaign, “Picking Up the Pieces: It Starts With Us,” highlights how small, consistent efforts can lead to lasting change. At its core is the #10minPickUpPiecesChallenge, a nationwide call for individuals, families, schools, workplaces, and community groups to spend just ten minutes collecting litter in their local area, whether along the coastline, at a playground, beside a bush trail, or on the street in front of their homes.
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