Rugged Society is a stylish apparel brand for go-getters and adventure enthusiasts, by incorporating stylish clothing with action sports, snow, mountain, ocean, fishing, music and many more aspects of life. All while ensuring their customers are receiving and wearing high-quality apparel keeping them prepared for any adventure. “This isn’t just a men’s brand; we encourage women to join in and grab some apparel!” Rugged Society founders, Cass and Cam Lowry say.
Rugged Society was thought up by Cameron Lowry in 2019 where he had come from living out of the snow season in Whistler Canada to having to work away from his wife, family and friends’ weeks at a time as a Mechanical Fitter in the QLD mines. Cam was eager to step into a life led by freedom to pick and choose what he wanted to do and to adapt and overcome any situation.
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